The Viral TikTok Mascara That Actually Lives Up to the Hype Essence Lash Princess Mascara
You Might Not Need Falsies After Trying This $5 Find.
Essence Lash Princess Mascara has become a viral sensation on TikTok, flooding ‘For You’ pages with jaw-dropping transformations. Beauty lovers can’t get enough of the striking before-and-after clips, where users reveal lashes so bold and full they’re often mistaken for falsies yet it’s all thanks to this budget-friendly mascara.
What’s All the Hype About?
After more than two decades in the beauty industry, essence is experiencing a major comeback. The brand is gaining fresh attention for its budget-friendly makeup products especially the wildly popular Lash Princess Mascara, which has become a viral sensation across social media platforms. Priced at just $5, this cult favorite is a go-to for students, recent graduates, and anyone looking to glam up without breaking the bank. At such an affordable price, you can easily surprise a friend with a tube and still have room to indulge in a little beauty treat for yourself.
Where’s all the hype coming from?
- Amazon’s top-rated mascara boasts an impressive 4.4-star average from over 316,100 customer reviews.
- TikTok can’t get enough of its lash-boosting magic — with tutorials, hauls, and rave reviews racking up more than 39.3 million views.
Is the buzz justified?
Essence Cosmetics Lash Princess False Lash Effect Mascara
Rating: Boasting an impressive 4.4-star average from over 316,100 Amazon reviewers
Available Color: Classic Black
Not Water Resistant: While this formula is not water resistant, the line does have a waterproof Lash Princess version. I wore it to a friend’s wedding and it held up great through all those happy tears!
Where to Shop: Amazon, Ulta Beauty, and Target
Customer Feedback: One enthusiastic Amazon reviewer shares, “Looking for a high-quality mascara under $10? This one’s a winner! The formula goes on smoothly, the brush is super user-friendly, and it doesn’t clump like some of my more expensive mascaras.”
My Take: This affordable mascara has earned a permanent spot in my carefully curated makeup collection. Just one swipe delivers rich, intense black pigment while giving my lashes a fuller, longer look comparable to high-end products found at Ulta, Nordstrom, or Sephora.
I love this mascara, which has been clinically tested by eye care professionals, for a number of reasons, including our mascara’s benefits for your lashes:
Brush Design:
The Lash Princess Mascara is designed with a unique brush that tapers at the tip and has short bristles at the very end for a precise look. This shape makes it especially effective for reaching the lashes in the inner corners of your eyes, as well as along the lower lash line. (Personally, I only apply mascara to my top lashes—but hey, you and your gift recipient can rock whatever lash look you like!)
Product Formula:
If you’re accustomed to mascaras with a wetter consistency, Lash Princess might feel different at first. The formula leans toward the drier side right out of the tube, though it doesn’t feel too dry during the first month or so. However, after about eight weeks, I noticed it starts to dry out noticeably quicker than some other mascaras. That could be a drawback if you’re someone who prefers keeping a tube for three to six months. I usually swap mine out every one to two months to keep things hygienic anyway. (The brand itself recommends changing it out between the three- to six-month mark.
The Wearability: As for its performance, Lash Princess holds up beautifully. I noticed minimal smudging, which is impressive considering most mascaras I’ve tested tend to smudge pretty easily. Lash Princess was a reliable choice on nights out with friends, and I didn’t have to worry about looking like a raccoon while chatting with colleagues at work.
Who Should Try It: If you are looking for bold, full lashes on a budget, the Lash Princess Mascara is for you. If your lashes are naturally short, the results may not look as dramatic. The before-and-after results might not be as striking as those with naturally long lashes, but that’s perfectly fine! You’ll still notice a beautiful difference that allows you to skip falsies and avoid the dreaded “spider lash” effect.
How We Use It?
Give Your Lashes a Boost: A Simple Routine for Full, Curled Lashes
Step 1: Curl Your Lashes (If You Want To)
Real talk—I’m not big on using eyelash curlers myself. My lashes naturally have a bit of a lift, and after a few painful pinches back in college, I usually skip this step unless I’m going all out for a special occasion. But if you love the look of curled lashes, now’s the perfect time to grab that curler.
To use, simply start where you want the curl (I usually go near the roots) with light pressure before releasing, then I’m say you press at the middle part of the lash, and lastly the tips of the lashes to get that perfect c-shaped curl.
Step 2: Use a Mascara Primer (Totally Optional)
This step isn’t a must, but it’s a great bonus if you’re looking to level up your lash game. The essence Lash Princess Mascara Primer is a budget-friendly favorite that works like a charm. Infused with açai oil and mango butter, it not only preps your lashes but also keeps them nourished and soft. It’s a great match with the essence mascara for that extra pop.
Step 3: Apply Lash Princess Mascara Like a Pro
For bold, separated lashes with no clumps in sight, start by gently wiggling the mascara wand at the roots of your upper lashes. This helps create a thicker-looking lash line (almost like you’ve tightlined without eyeliner). Then, slowly pull the wand through to the tips of your lashes, making sure every strand gets evenly coated. The trick is to take your time slow and steady wins the clump-free race!
step 4: Separate Your Lashes Like a Pro: The Secret Weapon You’re Probably Skipping
Let’s be honest—lash combs can look a little intimidating at first glance. But don’t let their spiky design fool you—they’re actually a must-have tool for flawless lashes. These handy gadgets are amazing at breaking up clumps and giving your mascara a clean, defined finish.
step 5:Lately, I’ve been loving the latest lash comb release from Tweezerman. Trust me on this: the best time to use a lash comb is right after applying each layer of mascara. That’s when your lashes are still soft and flexible, making them easier to separate. Once mascara starts to dry and gets sticky, it becomes much harder to work with.
If you’re going for a more dramatic, eye-catching look, feel free to add a second coat of mascara. Just remember to run the comb through again for that perfect, fluttery finish no falsies needed.
What’s the Bottle line?
If you’re looking for a budget-friendly mascara that delivers impressive results, this one is a total gem. It rivals the performance of many mid-range and even high-end brands—without putting a dent in your wallet. Whenever I want my lashes to stand out, I find myself reaching for the essence Lash Princess Mascara. It adds amazing volume, keeps a beautiful curl in place, and gives my lashes a bold, jet-black finish that really makes them pop.
In short, essence Lash Princess is one of those viral TikTok beauty finds that actually deserves the spotlight. With its super affordable price, it’s easy to grab a few extras for yourself and maybe even surprise your besties with one too!
